If you’re here it’s because you’re interested in knowing more about me. I’ve worked as both as an information technology and internet marketing consultant with businesses in the San Diego California area and Baja area of Mexico. I’m currently a partner at Blu Maya, a digital marketing agency I started with a couple of my friends to do AWESOME digital marketing.
When I’m not working I like to play and watch basketball, play video games, practice Ninjutsu, read widely and think.
“I can accept failure but I can’t accept not trying” – Michael Jordan
Like every entrepreneur I’ve had my ups and downs and have failed quite a few times but have no problem celebrating my failures:
- A few years ago I founded an ecommerce company, BCNow, with a couple of friends. We created a couple of ecommerce stores that never became anything worthwhile. I learned a lot here!
- A year later I joined a friend of mine in her celebrity baby clothing startup, Tuni&G, where I wore both the CTO and CMO hats for two years. The company had to be shut down because in the middle of the recession. This was a crazy time because our brand was on every celebrity magazine and also made it into both Nordtroms and Bloomingdale’s with no marketing budget whatsoever. All word of mouth.
- Two years ago I launched a project with the city of Tijuana Mexico called Tijuana Pinta Tijuana! which failed miserably because of the fight over ownership of the idea.
- Three years ago I launched a community project for the city of Tijuana www.conocetijuana.com (think Yelp in the US) in close collaboration with other agencies. The project went through design and development but was left to die because of lack of funding. There was also a political battle over the rights of ownership of the project which eventually provoked me to close the project.
My evaluating question for everything I do is: What are we changing?
My burn the rules, take-no prisoner approach to everything has gained me a reputation as an ‘Innovation Insurgent’. This moniker was given to me by my amigo Jonathan Amm from @ThinkTank_ and have adopted it since.
If you’re into innovation and business strategy, check out my other blog at Game-Changer.
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